广告专业就业前景参考

2023-08-11   


  美国留学:广告专业就业前景详解

  美国广告行业作为一个竞争大,收益高的行业,越来越受到学生的.青睐,赴美国读广告专业的学生也逐渐增多,那么美国广告专业研究生申请条件有哪些?研究方向主要是哪些?下面就来详细介绍,仅供参考。

  美国广告学分支专业

  Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

  Creative Track: The creative track will prepare students for careers in art direction or copywriting.

  Thesis Track: The thesis track will prepare students for careers in marketing research or education.

  美国广告学主要课程内容:

  综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程

  管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

  创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

  研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

  美国广告学研究生职业前景:

  就业方向:广告设计人员,企划人员,美术指导,,广告客户经理,广告销售策划,资深写得可以做到广告创意总监等。

  就业市场:广告代理公司,传媒业,或者组织机构的市场策划,研究机构等。



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