Pandora 潘多拉 - PR 岗位招聘(上海)

招聘岗位：PR and Influencer Manager

岗位更新时间：2023-07-11

地点：上海

PR and Influencer Manager

Main purpose of the role:

The mission of the this position is to build Pandora as the most loved and story-telling Jewerlry brand through maximizing innovative and inspirational brand exposure by recommending, planning, executing and maximizing brand and product exposure and positive free publicity by public relations / corporate relations initiatives in team partnership with the other related functions within the Marketing Team.

Key accountabilities

· Planning and Execution

- Assist line manager to develop Pandora PR and Influencer strategy.

- Lead the execution and ensure an effective result to benefit business growth eventually.

- Lead the internal team and external agency to develop campaign-base strategy and planning with innovative thinking.

- Develop and maintain strong relations with media, influencer and government.

- Explore 3rd party collaborations that can increase brand awareness and improve business growth.  

- Work closely with internal key business stakeholders to provide support with PR & Influencer approaches.

· Management

- Manage all PR related activities such as celebrity event, interviews and PR collaborations.

- Manage and monitor internal team and external agency’s execution. 

- Set goal for internal and external teams to ensure high quality deliverables.

- Review all reports prepared by internal and external teams and present to Management teams on behalf of PR.

· Financial

- Plan yearly budget as set according to the Marketing Plan.

- Monitor budget expenses base on approved budget respecting company’s financial guidelines.

- Negotiate with vendors to maximize ROI.

- Efficiently manage budget and deliver high ROI.

Personal Competencies

· Minimum of 5 years of relevant working experience in marketing, preferably within premium FMCG, fashion, jewelry & watches.   

· Degree holder in marketing, communications is preferred.

· Management experience in PR/Marketing Communications.

· Strong relations with media and Influencers.

· Expert in PR and Influencer Marketing.

· Demonstrated passion and interests in fashion retail trends.

· Self-driven and able to work independently with minimum supervision.

· Proactive, organized and detail-minded.

· A good team player with excellent interpersonal and communications skills.

· Thrives in a fast-pace work environment and can work with tight deadlines and under pressure.

· Excellent command of both spoken and written English, Chinese and Mandarin is a must.

· Outstanding multi-tasking and project management skills. Timeline sensitive and result-orientated.

· Strong business acumen and have a flexible and result driven approach on managing challenges and changes.